My Story

Oh where do I start?

I’m so happy you have stumbled upon my little corner of the internet. My name is Keegan Kraemer and I plan to take over the world of e-commerce (no…seriously).

After being fired from my job as an online project manager, I realized I’m a terrible employee…not because I am lazy, but because I am too much of a creative entrepreneur. I remember my boss saying to me (as she was firing me) that I would be better off doing something more creative. So I dove head first into researching everything I could about e-commerce and how to make a living selling stuff online.

Now for the real “who is Keegan?” portion…

I am a wife and mother of 4 children and 3 dogs. I have a bunch of degrees that I don’t actually use (but man did that $160K in schooling really teach me how to research!) I LOVE writing, shopping at Goodwill, craft beer and horror movies 🙂

Oh yeah, and I have commitment issues…with my hair 😉

What do I know?!?

To be honest…

I may not be the “guru” you have been looking for on your e-commerce journey, but what I am is real.

Everyone likes to share their successes, I also share you when I fall flat on my face. It’s all well and great when you hear about people that are making millions from their e-commerce business, but what about those people that are just starting out and don’t have $1000’s/day to spend on Facebook ads to drive traffic to their sites? That is where I come in.

I show you behind the mysterious curtain how OZ really works. I may not have all the answers, but dammit…I’m gonna make this thing work!

Meet the Team

Just kidding…I’m the only one that runs this joint!



The crazy mama behind all this nonsense!